Friday, August 8, 2008

Berlin will soon have nearly as many Starbucks as the whole of Australia

Starbucks has announced that it will close 61 underperforming stores in Australia. As there were only 84 Starbucks locations in Australia before the closures, Australia will be left with 23 stores total. This is approximately one Starbucks location per 1,000,000 people, which must be one of the lowest ratios in any market in which Starbucks operates.

Berlin, Germany, with 3.4 million inhabitants, has 17 Starbucks locations - five times the density per inhabitant of Australia. It is especially ironic that Starbucks would be more popular in European cities than in Australia, considering this quote from Australia's The Age newspaper:
Management expert Professor John Roberts said Starbucks clashed with a culture heavily influenced by stronger brews brought in by European immigrants.

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