Tuesday, July 29, 2008

Battle of the Contextual Ad Systems

Currently, Nelso generates 100% of its revenue from Google AdSense. We're fairly happy with the results so far, but in the interest of doing our homework, from today we're going to split the ad impressions on nelso.cz evenly between AdSense and Centrum's AdFox. That is, half the visitors to Nelso.cz will see ads from Google, and half will see ads from AdFox.

We'll check on the results after a month and see how they did.

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