Came across a screenshot in Chris Messina's Flickr photostream of Nelso.com's homepage that carries the description "This looks like a parked domain... but it's not!".
Not great (that a casual visitor to Nelso.com might think that it's not a real site, but rather one of the spammy sites created just to collect money from Google AdSense). However, it's useful to get this kind of feedback from someone that doesn't know us.
I have to admit that the homepage is not very inviting, and we are probably losing visitors that see the homepage and immediately hit the back button. The idea was to make the homepage as clean as possible, but we've probably taken it a bit too far. Time to finally do that site redesign (OK, initial design), and add more content to the homepage.