Thursday, May 1, 2008

Starbucks looking overseas for profit growth

According to an article from the Associated Press, Starbucks is betting heavily on international expansion to fuel profit growth over the next three years. Despite scaling back their expansion plans for new U.S. locations, they are expected to open a whopping 975 new locations internationally in 2008, and 1,300 (!) new locations in 2011.

As everyone in Prague knows by now, Starbucks has come to the Czech Republic, opening its first store on Malostranské náměstí in Prague 1 in late January 2008. They have built a number of other stores in Prague since then, including one at the Prague airport. Considering the high price of coffee at Starbucks, I wonder how many they plan to build here over the next three years. Are Czechs so enamored of $6.00 coffee that there'll soon be one here on every block? Seems unlikely, but then I've been surprised at how many restaurants McDonald's has managed to build in Prague in the last 10 years.

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