Monday, September 5, 2011

Is the GoogleBot finally paying attention to microformats?

While checking our ranking on various Google local sites, specifically "supermarkets in Copenhagen" ( Supermarkeder i København), we came across this page in the results (see screenshot if the page has changed since I posted this). Below the main link to the site, it says "10+ records" and then goes on to list some of the records in a way that leads me to believe that they are finally showing end users the results of parsing hCard microformats. I'm sure the GoogleBot has been collecting microformat data for a long time, but this is the first time I've ever seen our listings actually improved by the fact that we are providing this data.

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