Here's something that we don't see very often: we are ranking above TripAdvisor.com for some searches for accommodation. For example, when searching in Danish for "accommodation in Prague" ("Indkvartering i Prag") we rank #1 on Google. We even rank #2 in Danish for searches for accommodation in Copenhagen ("Indkvartering i København").
Our limited SEO strategy has never targeted hotel and accommodation searches; we've always assumed that the competition in this space is so intense that it makes little sense to spend our time trying to rank for searches like "hotels in Prague".
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