Monday, December 1, 2008

The Long Tail - Car Dealers in Iceland (California)

We recently noticed a large increase in searches on Nelso for a car dealer in California, with most of these searches coming from Danish users. The car dealer in question is Island Auto Sales in Alameda, California.

Why would Danish users be so interested in this one particular car dealer in northern California? Well, "Island" in Danish means "Iceland", and since the Icelandic economy has melted down, Danish users must think that cars are cheap in Iceland.

Another example of the very long tail searches generated by our localization into 10+ languages.

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