Sunday, January 20, 2008

First Starbucks in Prague to open on January 22, 2008

According to this press release from Starbucks, the company's initial Prague location will open on Tuesday, January 22, 2008. This is the first time I've seen a hard date for the opening. I'm tempted to drop by on Tuesday, but I wonder if it will be as packed as the first McDonald's in Prague was when it opened in the early 1990's.

Back then, the opening of a McDonald's in Prague was a real event, a symbol of all the things from the West that Czechs had been denied under 40 years of communism. Now that you buy just about anything in Prague, will people line up around the block to buy high-priced coffee served in paper cups?

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